Magnific AI now means two things. It is still the creative upscaler that made the name famous, and since April 28, 2026 it is also the new brand for all of Freepik: stock assets plus an AI suite for image, video, audio, 3D and design, sold on credit-based plans. The regular US starting price is $14.50 a month for Premium billed annually (US pricing page archived September 20, 2026). On September 26, 2026 the live page was running 50% off Premium annual until September 28, which halves that price for new annual buyers while it lasts. The upscaler itself works the way it always has.
That is why a search for "Freepik pricing" now lands on magnific.com.
Disclosure: Oakgen is our product. We include it because it is relevant to this workflow, but the comparison also covers where standalone tools may be better.
Everything here was checked on September 26, 2026. We used Magnific's rebrand announcement (via an April 28 archive copy), the live magnific.com pricing page, archived copies of its US pricing page and plan guide from September 2026, and Magnific's upscaler and API documentation. Magnific's help pages block automated requests, so some details come from archived copies dated in the Sources section. We did not buy a plan or run an output benchmark.
Magnific AI at a glance (September 2026)
| Question | Short answer |
|---|---|
| What happened? | Freepik rebranded as Magnific on April 28, 2026 |
| Who runs it? | Freepik Company S.L., based in Málaga, Spain |
| What is Magnific now? | Stock library plus AI tools for image, video, audio, 3D and design |
| Is the old upscaler gone? | No. Magnific.ai remains as the "legacy service" with the same technology |
| Cheapest paid plan | Premium, regularly $14.50/month billed annually (US page archived September 20, 2026); 50% off Premium annual until September 28, 2026 |
| Upscaler cost | Magnific Precision: 90 credits per 2K image (live page, September 26, 2026) |
| Free option | Limited daily allowance, personal use, attribution required |
| Best at | Creative upscaling that invents believable detail |
What changed: the Freepik to Magnific rebrand
The announcement, dated April 28, 2026, opens with one line: "Today, Freepik becomes Magnific."
Some context from the same post. Freepik started in 2010 as a search engine for graphic resources and grew into a library of more than 250 million stock assets. At the rebrand it reported 1 million paid subscribers, 100 million monthly visits, $230 million in annual recurring revenue and more than 290 enterprise teams, naming customers including Guess, BBC, R/GA and Damm. It also noted that a16z ranked Freepik 11th among generative AI web companies, and that the company was founded in Málaga without venture capital.
What that means in practice:
- The domain and name changed. The pricing page title now reads "Pricing plans | Magnific (formerly Freepik)".
- The company did not. The footer still says Freepik Company S.L., with sibling projects Flaticon, Slidesgo, Wepik and Videvo.
- The original upscaler still exists. The site navigation carries a banner: "Looking for magnific.ai? Go to the legacy service."
- The name "Magnific" now covers far more than upscaling, which is why so many older comparison posts are out of date.
Magnific now: the full suite
The magnific.com menu on September 26, 2026 listed these tool groups:
| Group | Tools listed |
|---|---|
| Image | Generator, editor, upscaler, extender, variations, cinematic shot, background remover, skin enhancer, relight, change camera |
| Video | Generator, project editor, clip editor, upscaler, speak, relight |
| Audio | Text to speech, sound effect generator, music generator |
| Other | 3D tools, design tools, Spaces (shared canvas), MCP, agents, plugins, desktop and mobile apps |
Most generation runs on third-party models (the pricing page lists Nano Banana 2, Seedream 5.0 Pro, Kling 3.0 Pro, ElevenLabs Music and others) billed in Magnific credits. The upscalers are where Magnific's own technology is the draw.
Try a Faithful Upscale on Your Own Image
Run Topaz, Clarity or Crystal on the same source and compare detail, faces and text before you commit to a plan.
Magnific pricing: current plans and credits
The price you see depends on region and on running promotions, so we recorded it on two dates.
US pricing, archived September 11, 2026 (individual plans, annual billing, "Save 25% with annual"):
| Plan | Reference price shown | Billed annually | AI credits | Notable inclusions |
|---|---|---|---|---|
| Premium | $20/month | $14.50/month | 240K per year | Commercial AI license, Magnific image and video upscalers, 250M+ stock assets |
| Premium+ | $45/month | $33.75/month | 600K per year | "Unlimited" generations on some image models, commercial license plus music rights, Magnific and Topaz upscalers |
| Pro Starter | $110/month | $82.50/month | 1.5M per year (4M on the higher Pro tier) | Everything in Premium+, merchandise license, early access |
Live page, September 26, 2026: a limited-time offer of 50% off Premium annual, "Offer ends September 28". We saw prices in Indian rupees from our location, so we are not quoting a converted USD figure. The page says prices exclude VAT and offers a 30-day refund guarantee.
What the plan guide (archived September 9, 2026) adds:
- Monthly equivalents: Premium 20,000 credits, Premium+ 45,000, Pro 112,500 or 300,000.
- Free tier: up to 20 AI images a day with the in-house model and 10 stock downloads a day, personal use, attribution required.
- Premium+ "unlimited" covers image generation on most models. Video, audio and editing tools still use credits.
- Annual plans receive all credits upfront, valid for a year. Unused monthly credits do not roll over month to month.
- Business: 2 to 100 seats, 45,000 credits per seat per month. Enterprise: custom, with SSO, and it lists GDPR, ISO 27001 and SOC 2 Type I.
- No free trials of paid plans.
What the credits buy
Sample prices from the live pricing page on September 26, 2026:
| Job | Magnific credits |
|---|---|
| Magnific Precision upscale | 90 per 2K image |
| Nano Banana 2 image (2K) | 75 per image |
| Sound effect | 15 per 3 seconds |
| Lyria 3 song | 160 per song |
| ElevenLabs Music | 600 per 30 seconds |
| Kling 3.0 Pro video | 450 per 5 seconds |
On Premium, 240,000 yearly credits work out to roughly 2,666 Precision upscales if you spent nothing else. That is plenty for upscaling alone. Heavy video users burn through credits much faster, which matches the pattern we covered in our Higgsfield pricing breakdown and Krea compute unit guide: the plan card number means little until you price the jobs you actually run.
How the Magnific upscaler works: Creative vs Precision
Magnific offers two modes. Most disappointed users picked the wrong one.
Creative mode
Creative mode reconstructs the image and invents new detail. Magnific's app documentation lists two engines: "Magnific" with full slider control, and "Classic" with presets (Subtle, Vivid, Wild, Custom). You can add a prompt, choose what the image is "optimized for" (portraits, illustration, game assets, nature, 3D renders and other categories), and scale 2x or 4x in the app. The API also documents 8x and 16x, with a maximum output of about 25.3 million pixels.
The three sliders that matter, each from -10 to +10 (default 0 in the API):
| Slider | What it does | Push it up when | Pull it down when |
|---|---|---|---|
| Creativity | How much new detail the model invents | Low-res AI art, renders, concept sketches | Faces you need to keep, logos, text |
| HDR | Definition and micro-contrast | Flat images that need punch | Output looks crunchy or over-processed |
| Resemblance | How closely the result sticks to the source | Creativity is drifting from the original | You want a looser reinterpretation |
A sensible starting point for AI art is creativity slightly above zero, HDR at zero, resemblance slightly above zero. Then change one slider at a time. High creativity with low resemblance is where the famous "Magnific look" comes from, and also where extra fingers, changed faces and garbled text appear.
Precision mode
Precision is the faithful option. The API docs describe it as producing no hallucinations and recommend it for logos, UI, text and product photos. The app guide lists Magnific v2 (sublime, photo, photo denoiser) and v1 models, presets such as Balanced, Portraits and Grainy Analog, sharpness and grain controls from 0 to 100, and scaling up to 16x.
The video upscaler follows the same split. Its guide says Precision "enhances only what is already present", outputs up to Ultra HD 4K, and behaves identically on Magnific and Magnific.ai.
For a broader look at how these approaches compare, see our explainer on AI image upscaling to 4K.
Who Magnific is best for
- AI artists and illustrators who want small generations turned into rich, detailed finals. This is the core use case.
- 3D and game artists upscaling renders and assets, where invented texture is welcome.
- Designers already paying for Freepik stock. The same plan now bundles AI tools and upscaling.
- Teams who want a faithful upscaler and a creative one under one roof, switching between Precision and Creative by job.
It is a weaker fit for people who only need occasional faithful enlargement of product photos. Our guide to upscalers for product photography covers tools built for that.
Where Magnific wins
- Creative upscaling is its home turf. The slider set (creativity, HDR, resemblance, plus fractality and engine choice in the API) gives more control over invented detail than most hosted upscalers.
- Scale ceiling. Up to 16x in documented modes, with a 25.3-megapixel output limit on the Creative API.
- Both modes in one place. Precision for labels and faces, Creative for art, with a video upscaler that follows the same logic.
- Stock plus AI in one plan. If you use the 250 million-asset library, that bundle is hard to replicate.
- A real API with per-image pricing by output size, useful for automated pipelines.
If one of those is why you are shopping, choose Magnific. If none of them apply, our Magnific AI alternatives roundup compares seven other routes side by side.
Where Oakgen fits
Oakgen does not run Magnific's engine. It offers different upscalers, with credits calculated from the provider's list cost with no platform markup (260 credits per US dollar), next to image, video, voice and music generation on one balance. As of September 2026:
| Oakgen tool | Model and controls | Credit cost |
|---|---|---|
| Image upscaler | Topaz, 1x to 4x, eight modes including High Fidelity, Low Resolution, Text Refine and Recovery, optional face enhancement | 21 credits at 1x or 2x, 42 at 3x, 84 at 4x |
| Image upscaler | Crystal, 1x to 6x, creativity 0 to 10 | 26 credits at 2x, 104 at 4x (a flat estimate per scale factor, not a per-megapixel charge) |
| Image upscaler | Clarity, 1x to 4x, prompt, creativity and resemblance sliders | Priced per megapixel, varies with image size |
| Video upscaler | Target 720p, 1080p, 2K or 4K, uploads up to 500MB | 71 credits per job, flat |
Clarity is the closest thing to Magnific's creative workflow on Oakgen: a prompt plus creativity and resemblance controls. Topaz is the faithful option for product shots and faces.
Oakgen tops out at 4x on Topaz and Clarity and 6x on Crystal, so it will not match Magnific's documented 16x. It has no HDR or fractality sliders, and the video upscaler exposes a single model rather than separate Creative and Precision modes. If extreme scale or Magnific's specific creative look is the requirement, Magnific is the better tool.
Where Oakgen makes sense is the rest of the job. If you upscale an image, then animate it with the AI video generator, add a voiceover and a music bed, all of that draws from one credit balance, with plans from $9 a month for 2,000 credits.
Upscale, Animate and Score From One Balance
Plans start at $9 a month for 2,000 credits across upscaling, image, video, voice and music.
Sources
- Magnific blog, "Freepik is now Magnific" (April 28, 2026), archived copy: https://web.archive.org/web/20260428133134/https://www.magnific.com/blog/freepik-is-now-magnific/ (accessed 2026-09-26)
- Magnific pricing page, live: https://www.magnific.com/pricing (accessed 2026-09-26)
- Magnific pricing page, US, archived September 11, 2026: https://web.archive.org/web/20260911105925/https://www.magnific.com/pricing?origin=magnific_web (accessed 2026-09-26)
- Magnific pricing page, US, archived September 20, 2026: https://web.archive.org/web/20260920100735/https://www.magnific.com/pricing (accessed 2026-09-26)
- Magnific plan guide, archived September 9, 2026: https://web.archive.org/web/20260909061743/https://www.magnific.com/ai/docs/plans-and-pricing (accessed 2026-09-26)
- Magnific Image Upscaler guide, archived June 21, 2026: https://web.archive.org/web/20260621195343/https://www.magnific.com/ai/docs/image-upscaler (accessed 2026-09-26)
- Magnific Precision Video Upscaler guide, archived June 11, 2026: https://web.archive.org/web/20260611182106/https://www.magnific.com/ai/docs/magnific-precision-video-upscaler (accessed 2026-09-26)
- Magnific API reference, Image Upscaler Creative: https://docs.magnific.com/api-reference/image-upscaler-creative/post-image-upscaler (accessed 2026-09-26)
- Magnific API reference, Image Upscaler Precision: https://docs.magnific.com/api-reference/image-upscaler-precision/image-upscaler.md (accessed 2026-09-26)
