To recreate a motion graphics style with your own brand, split the style into the parts that transfer (type treatment, pacing, layout, colour roles, sound) and the parts that belong to the original (its words, footage, people, music and claims). Keep the first set and replace all of the second. In practice: pick a look built for your kind of video, give it a logo, two colours and one strong product screen, then rewrite every line in the storyboard before anything renders.
This guide is for marketers and founders who saw a motion style they liked and want the same energy with their own name, colours, screens and words, without hiring a designer. Your "brand kit" here is small: a logo, two colours and a screen.
Oakgen is our product. Oakgen Motion has two ways to recreate a motion graphics style: start from one of its looks' sample videos, or remake a short vertical edit you upload. Neither imports a style from someone else's video. Motion also doesn't store a brand kit; it reads your brand details from your website for each project, or you enter them by hand.
Put your brand in a look you like
Pick a look, add your logo, colours and one screen, and rewrite the words in a free, playable storyboard before you approve anything.
What transfers and what doesn't
Most "my version looks off" problems come from keeping something that should have been replaced, or replacing something that was carrying the style.
| Part of the style | What it actually is | Transfers to your video? | What you supply |
|---|---|---|---|
| Type | Typeface, weight, case, size jumps, how words enter | Yes, it's the core of the look | Nothing; keep it |
| Pacing | Scene length, cuts on the beat, how long a line holds | Yes | Shorter lines if yours run long |
| Layout | Where the headline, screen and logo sit in each scene | Yes | Your screens, cropped to the point |
| Colour roles | Which colour is the ground, which is the accent | The roles transfer; the colours don't | Your two brand colours |
| Sound | Tempo, mood, energy of the track | The feel, not the file | A new track, your own file, or none |
| Words | Headlines, lists, figures, quotes | No | Every line, rewritten |
| Proof | Stats, testimonials, customer logos | Never | Your own, true claims |
| People and footage | Faces, bodies, filmed shots | No | You, or a character you made |
| Logo and name | The original brand's identity | No | Your logo and name |
The common mistake is treating the words as part of the style. A punchy three-word headline feels like the style, but the punch comes from the size, the cut and the beat, and your own three words get the same treatment. Type in particular does most of the work in brand motion design; for the craft side, see kinetic typography without After Effects.
Two ways in, and what each one keeps
Oakgen Motion has no template library. It has three looks, and two ways to reuse a style:
| Way in | What it keeps | What you change | Voice | Sizes | Footage |
|---|---|---|---|---|---|
| Start from a look's video | The look and its sample's script structure | Brand, every line of copy, one screen | None on this path | 16:9 and 9:16 | No AI footage; type, graphics, your screen |
| Remake an edit | Your uploaded edit's cuts and beat | Who appears | Not part of this path | 9:16 only | AI stills and clips, so it costs more |
"Start from a look's video" is the closest thing to "use this template with my brand". Two limits matter. There's no voiceover on this path, because the samples have no spoken lines; the app points you to "Describe your video" if you want one. And only your first uploaded screen is used, in the sample's single screen scene.
Choose a look by the job, not by taste
The three looks are Bold kinetic type, Orbit and Cartridge. All three support 16:9 and 9:16. The mistake is choosing the one you find coolest rather than the one that suits the message.
| Look | What it is | Good for | Skip it for |
|---|---|---|---|
| Bold kinetic type | Big condensed uppercase words on the beat, hard cuts, near-black and off-white grounds, one brand accent | Product launches, feature announcements, short ads, anything with one clear promise | Calm, premium or sensitive topics where shouting reads wrong |
| Orbit | A camera drifts over a live dashboard in pixel type, then lands on your logo | Analytics, developer tools, infrastructure, data products, anything whose screens are dashboards | Consumer products with no data story; warm or lifestyle brands |
| Cartridge | An early-2000s console launch: chrome titles, player select, a high score | Playful consumer launches, games, community events, a deliberately nostalgic campaign | B2B buyers who need to take you seriously, finance, health |
These are our recommendations, not product rules. A quick test: if "Your quarterly compliance report, automated" sounds silly as a chrome high-score screen, that's your answer.
If the style you fell for isn't close to any of these three, Motion can't build it. There are no custom looks; a designer or a desktop editor template is the better route.
Prepare your brand inputs
Ten minutes here saves most of the fixes in the failure table.
Brand from your website or by hand. Paste your site and Motion reads your name, logo, colours and up to three product shots, free. Product shots it finds show up as one-tap buttons on the screens step. If the site isn't live or its colours are wrong, enter the name, an optional logo and two colours by hand.
The logo. Every look puts your logo in a square tile on the closing scene, next to your name set in the look's type. In Bold kinetic type and Orbit that tile is off-white. So:
- Use a square mark or icon, not a wide wordmark. A wide logo shrunk into a square ends up tiny, and your name is already set in big type beside it.
- Use the dark version. A white logo on an off-white tile disappears.
- Use a PNG with a transparent background and nothing trimmed tight to the edge.
Two colours. Pick a dark and an accent, not two mid-tones. Bold kinetic type uses three grounds: near-black for most scenes, off-white for statements and quotes, and your raw accent as the full background of the Count up (number) scene. Your accent also appears as the marks, bars and call-to-action block on the dark scenes, but only when it contrasts at least 3:1 with near-black; otherwise those fall back to off-white. So a strong accent shows up all through the video, while a pale or very dark one may only show on the Count up scene. Keep that in mind before you delete it.
One screen, chosen carefully. On the sample path only your first upload is used. Pick the single screen that proves the promise: the result, not the settings page. Crop browser chrome, hide notification badges, use realistic fake data. Add a short note saying what it shows.
A short name and call to action. Bold kinetic type fits a brand name of up to 22 characters and a call to action of up to 24. A longer name, whether read from your site or typed in the brand step, is shortened automatically by cutting it at the limit, which can leave half a word on the sign-off. Fix it in the storyboard; if your own edit to the brand-name words still runs over, Motion refuses it and asks you to shorten it. Easier still: give Motion the short form of your name from the start.
By hand in an editor, this is where an afternoon goes: swapping fonts layer by layer, re-keying colours in every scene, and re-timing words to the beat after each copy change.
Skip the rebuild
Motion reads your brand from your site, keeps the look's timing and layouts, and lets you rewrite every line in a free storyboard.
Step by step: start from a look's video
- Pick "Start from a look's video", then add your brand.
- Pick the look. Picking a look plays it with your brand: your name opens it, your tagline appears if it fits, your colours, logo and call to action are on the close, and the other lines are neutral filler. It's the look's real composition, silent and without your screens, and it's free before you make anything.
- Add your screen, sound and sizes. Sound is a new track made to fit the look, your own MP3 or WAV, or none. Pick 16:9, 9:16 or both now; each extra size adds to the render.
- Rewrite the storyboard. This is the real preview: playable, and free within a daily allowance of free tries that resets at midnight UTC.
- Approve the price. The exact price in credits is on the "Make video" button and at the top of the storyboard; pressing it is your approval, and nothing is charged before. Free accounts have no credits; see pricing.
- Check the draft, press Finish, then download. The draft usually takes a few minutes; you can leave the page, and the studio tells you when it's ready. Words and order are still free to change; length is locked. When it's right, press Finish to make the final MP4; it costs no credits. The final comes in the sizes you picked, at 1080p or 720p. Motion doesn't post for you.
The storyboard review: what to change first
Work in this order. Each step is cheaper to change than the one after it.
1. Words, every one of them. The storyboard opens with the sample's own script, which is demo copy written for a fictional product, including a demo figure and a demo customer quote. Your brand name is put into the sign-off, but every other line is still the sample's. Replace every line. A sample statistic or testimonial left under your logo becomes a false claim, and it's the easiest mistake to miss because the line already looks finished.
Each scene design has a character limit per line, and Motion tells you how many characters to cut when a line runs over. Bold kinetic type's limits are tight:
| Scene design | Line | Fits |
|---|---|---|
| Slam (opener) | Headline / sub | 28 / 24 characters |
| Statement | Headline / sub | 40 / 80 |
| Stack of three | Each item | 24 |
| Count up | Figure / label | 8 / 44 |
| Quote | Quote / byline | 110 / 40 |
| Framed screen | Headline | 40 |
| Sign-off | Headline | 36 |
2. Order. Move or delete scenes so the video answers the viewer's questions in sequence: what is it, why should I care, show me, prove it, what do I do. If you have no real number, don't invent one. Either delete the Count up scene, accepting that a low-contrast accent may then barely appear, or keep it with a true figure you can stand behind. Delete the Quote scene if you don't have a real quote you're allowed to use.
3. Design swaps. Only after the words are right. A line that won't fit a Slam may sit well as a Statement.
4. Sound. Last, because it depends on how the edit feels once the words are in.
A worked example (invented brand)
To show the process, here's an invented company. Kestrel Notes is a made-up meeting-notes app, not a customer, and nothing below is a real result. It describes what you'd do, not what came out.
Kestrel's marketer wants a loud launch style and picks Bold kinetic type through "Start from a look's video". Brand by hand: "Kestrel Notes", a dark green square mark, near-black and a bright green accent. One screen: a finished meeting summary, cropped to the summary panel.
Before, the storyboard holds the Bold kinetic sample's script for an unnamed group-travel planner (as of October 2026); the sample video may differ from this script. After the review:
| Scene | Sample line (demo) | Kestrel's line | Why |
|---|---|---|---|
| Slam, headline | "Chats in. Trips out." | "Meetings in. Notes out." | 23 characters, under the 28 limit |
| Slam, sub | "Group travel" | "Meeting notes" | The category line; put yours in |
| Statement, headline | "Stop juggling tabs." | "Stop typing while people talk." | The problem, in the buyer's words |
| Statement, sub | "One chat plans the whole trip." | "Kestrel writes it up." | The demo promise; rewrite it |
| Framed screen | A line about bookings | "The summary writes itself." | Their one screen, with a line that says what it proves |
| Stack of three | Three travel features | "Decisions" / "Owners" / "Due dates" | Each under 24 |
| Count up | A demo trip count | Deleted | No real number yet |
| Quote | A demo traveller quote | Deleted | No quote they have permission to use |
| Statement (closing) | A one-line promise | "Never retype a meeting." | One last promise before the logo |
| Sign-off | Brand name and logo | "Kestrel Notes" and their mark | 13 characters, well under 22 |
Deleting Count up costs Kestrel little here: bright green contrasts well with near-black, so it still shows in the bars, list numbers and call-to-action block. A brand with a pale accent would lose its colour almost entirely by deleting the same scene, and would be better off keeping Count up with a true figure or choosing a stronger accent.
The look, layouts and colour roles match the sample; everything a viewer reads is Kestrel's. It runs shorter because two scenes went, which is fine.
Remake an edit, briefly
Remake is for a short vertical edit whose rhythm you want to reuse with different people in it. Upload an MP4 or MOV of up to about a minute (links aren't supported yet). Motion measures the cuts, beat and who's in it, and you pick who replaces the person: only you or characters you've made in AI Influencers. The output is 9:16. It uses AI stills that become moving footage, so it costs more than a type-and-screens video, and the original audio isn't baked in; you add sound inside TikTok or Instagram when you post.
Use your own edits, or footage you have clear permission to reuse. Don't remake someone else's video with their audio, their face or their words, and don't cast a real person who hasn't agreed. In our reading, copying the rhythm of an edit is different from copying its contents. As of October 2026, TikTok's intellectual property policy says plainly, "We do not allow any content that infringes copyright." This is general guidance, not legal advice; for a paid campaign, ask someone qualified.
Failure modes and fixes
| What goes wrong | Why | Fix |
|---|---|---|
| Lines refused or crammed | Copy written for a slide, not a condensed uppercase face | Cut to fragments; aim for half the limit, not the limit |
| Video feels like someone else's | Demo lines, figure or quote left in | Rewrite every line; delete proof scenes you can't support |
| Brand colour missing | Low-contrast accent and the Count up scene deleted | Keep Count up with a true figure, or pick a stronger accent |
| Tone mismatch | Retro or loud look for a serious product | Re-pick the look by job; replanning the storyboard is free |
| Wrong screen shown | Sample path uses only your first upload | Remove the others so the best screen is first |
| No voice | Sample path has none | Use "Describe your video" with the same look |
| A line is flagged for its characters | The look's fonts don't cover some characters | Rephrase without them |
Reusing one style across a campaign
Once a look works, the campaign is mostly discipline. Motion doesn't save brand kits, so keep a short style note of your own: the look, the two colour hex codes, the dark square logo file, the short brand name, the call to action, the closing line, the sound choice and both sizes.
For each new video, start a project with "Describe your video", keep the same look and brand inputs, and write a fresh brief. It's the third way into Motion: it keeps a look but writes a new script, and it's the only way to get a voiceover and word-by-word captions. The type, layouts and pacing stay identical while the message changes, so the launch video, the first feature update and the customer-proof video read as one series.
Make both sizes from the start: 16:9 for your site and YouTube, 9:16 for Reels, Shorts and TikTok. Check the vertical version separately, since a line that sits on one row in 16:9 may stack in 9:16.
For still assets in the same campaign, the same rules apply: see building a consistent brand style across AI images and the AI brand kit workflow. For the script itself, the one-evening product launch video guide has a timed seven-beat template.
What this can't do
- Three looks only. No custom looks, no template library, no importing a style from someone's video.
- No AI footage in look-based videos. They're code-built motion graphics: type, your screens, graphics and music. Footage only appears in remakes.
- 15 to 60 seconds, 30 fps, 1080p or 720p. No 4K, no sound effects library, no posting from Motion.
- Remakes are 9:16 only, take uploads rather than links, and can only cast you or your own characters.
For a fuller view of where AI motion tools stop, see what AI motion graphics can and can't do in 2026. When you don't need any of this: if all you want is three words over a Reel, your phone editor's text tools are enough.
Frequently asked questions
Can I copy a motion graphics style I saw in someone else's video?
You can borrow the approach, such as the pacing, the type treatment and the layout ideas. Don't reuse their footage, music, people, logo or words. This is general guidance, not legal advice.
What do I need to make motion graphics with my brand kit?
A logo (a square mark works best), two colours, one or two clean product screens, and the words you want on screen. A short brand name and a short call to action make everything easier.
Why does my logo disappear in the finished video?
Usually it's a white or very light logo placed on a light tile, or a wide wordmark shrunk into a square. Use the dark version of a square mark.
Can I remake a TikTok edit with my own content?
Yes, if the edit is yours or you have the rights to it. Keep the cuts and the beat, replace the people and the words, and don't reuse someone else's audio or faces.
Can I keep the original sound when I remake an edit?
In Oakgen Motion the original audio isn't baked into the remake. You add a sound inside TikTok or Instagram when you post.
How do I keep the same motion style across a whole campaign?
Fix the look, the two colours, the logo file and the sign-off line once, then write a new script for each video. Make each video in both 16:9 and 9:16 from the start.
Will reusing a template make my videos look generic?
It will if the sample's words survive. Rewrite every line and use your own screen.
Make the style yours
Pick Bold kinetic type, Orbit or Cartridge, add your logo, colours and one screen, rewrite every line for free, and approve an exact price.
