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Interactive utility

Plan six distinct editorial angles for one product brief

Review six distinct editorial angles or expand them into twenty timing/platform variants with stable hooks and production directions.

The larger matrix repeats the same six editorial angles across validated duration and platform dimensions.

Interactive workspace

Supplied facts

Brief and matrix size

Review imported facts or enter them manually. Select at least one target platform to create an angle matrix.

Target platforms
Matrix size

Add a brief to create a deterministic angle matrix.

Scope

What this utility does

  • Builds six distinct editorial angles from supplied brief facts.
  • Expands the same angle set into twenty timing/platform variants.
  • Marks evidence and offer requirements without filling missing facts.

Review boundary

Limitations

  • Does not predict which angle will perform best.
  • Does not create, publish, or track ad assets.
  • Requires at least one selected platform before building a matrix.

Continue planning

Related workflows

Supporting guideHow to Generate Ad Creatives for A/B Testing

Common questions

Frequently asked questions

Does the tool create six angles or twenty angles?

It creates six distinct editorial angles. The larger option repeats those angles across twenty timing/platform variants.

What happens when proof or an offer is missing?

The relevant angle remains visible and the missing requirement is marked. The utility does not invent evidence, an offer, or scarcity.

Does the angle generator create finished ads?

No. It creates a deterministic planning matrix that you can review and carry into the script utility one selected angle at a time.