# Seven-Part AI Creative Agent Brief

Use this template before asking an AI creative agent to plan or generate campaign assets. Replace every placeholder with approved information. If a fact is unknown, write `UNKNOWN — ASK BEFORE PLANNING`.

## 1. Business objective

- Business outcome:
- Campaign stage:
- Primary audience action:
- Success measure:
- Deadline:
- Accountable owner:

## 2. Audience and moment

- Audience:
- Situation or trigger:
- What they already know:
- Problem they feel:
- Main objection:
- Desired outcome:
- Channel and viewing context:

## 3. Offer and substantiated proof

- Product or service:
- Offer:
- Approved product facts:
- Approved proof:
- Source for each claim:
- Claims that must not be made:

## 4. Creative direction

- Core message:
- Tone:
- Visual territory:
- Required brand elements:
- Elements to avoid:
- Reference direction and why it is relevant:

## 5. Source assets

- Product images:
- Logos and brand files:
- Approved copy:
- Testimonials and permission records:
- Rights or usage restrictions:
- Missing inputs:

## 6. Deliverables and constraints

- Deliverable:
- Channel or placement:
- Dimensions or duration:
- Quantity:
- File format:
- Safe area and text policy:
- Budget ceiling:
- Deadline:

## 7. Approval and stop conditions

- Spend approver:
- Fact or claim reviewer:
- Brand reviewer:
- Rights or compliance reviewer:
- Final publisher:
- Stop when:
- Retry limit:
- Definition of done:

## Final preflight

- [ ] Every factual claim maps to an approved source.
- [ ] Every source asset has a known owner or permitted-use record.
- [ ] The deliverables, quantity, and formats are explicit.
- [ ] A named person owns spend approval and final publication.
- [ ] Unknowns are listed instead of guessed.
- [ ] Stop conditions and retry limits are defined.